WhatsApp defines a conversation as a 24-hour session of unlimited messaging between a person & a business.
Conversation Based Communication
The 24- hour conversation session begins when:
- Business initiated Conversation: When businesses initiate messages to users (templated messages), this will initiate a conversation, regardless of whether users reply to that message within the next 24 hours.
- User Initiated Conversation: A business reply to a user message is delivered within the 24 hour window
- In both cases, the conversation session begins when the business message is delivered
- There is no limit on the number of messages a business and a user can exchange in a single 24-hour conversation session
WhatsApp Business Platform Features
- Your Brand: A business account clearly displays your company name at the top of the screen.
- Your Business Logo for easy recognition.
- Get Verified: With a verified badge in green, you gain more of your users trust.
- Message Templates: Initiate conversations with pre-approved message templates
- Send Rich Media: Relay multimedia messages as message templates and in the "support window". These include images, documents, videos, locations, and more.
- Encryption: All messages are end-to-end encrypted
Session List Feature and Quick Replies
List Feature :
- Create up to 10 menu options that let users respond to your message or take action
- Quick click customizable buttons with 70+language support.
- Used in FAQ menu, Take Out menu, Nearby store Location, Available reservation time, etc.
Quick Reply :
- Create up to three buttons that lets a user respond to your message or take action.
- Quick click customizable buttons with 70+language support.
- Used in Uses Surveys, feedback, ratings, polls, etc.
Message Templates
- Brands can now view all templates via the WhatsApp Business API.
- Dashboard will display their current status (Approved/Rejected/ Pending Review) in real time.
- DIY template management
- No dependency for template management
- API and Dashboard to create template